Get 101 Ways to Promote Your Web Site (101 Ways series PDF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This complete, hands-on, step by step consultant is sure to allure extra power shoppers to any given web site. With 1000s of confirmed suggestions, instruments, and strategies, this freshly up-to-date variation offers the most recent internet 2.0 tendencies and methods akin to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising and marketing managers, small company vendors, specialists, site owners, contributors, new media execs, and web site designers will locate this guidebook helpful for constructing on-line strategies.В A own password can be incorporated for getting access to the significant other web site, which supplies up to the moment online marketing information and accelerated info. From optimizing web content for se's and incorporating dynamite public kin innovations to offline advertising and making sure patron pride, this guide and site mixed are unbeatable for beneficial on-line promotional resources.

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It is the same idea here. Your efforts should focus around those keyword phrases that bring in a fair volume of traffic and that are highly targeted. The return on investment for such keywords will be much higher. When reviewing your keyword list, you need to consider: • Which keywords are vital to your objectives • Which keywords are popular enough to generate reasonable, sustainable traffic • Which keywords do not have so much competition that it would be counterproductive considering the time and effort necessary to target them.

If you submit your site to a search engine that uses Google’s index, then the design of your site influences how you’re indexed in all search engines that rely on Google for their search results. For example, Google’s results can be found on AOL, Netscape, HotBot, Lycos, and more. Google’s paid advertising results appear on many other sites as well. In a similar fashion, you often find other search engine and directory data intermixed or included in some form with the data of another search engine or directory.

4. What products and services do you sell? What are some of the descriptive words or benefits of your products and services that might be familiar to your target market? For example, if your site offers information on resort spas, then one descriptive keyword you might choose could be massage. Also, include words that describe the benefits of these services or the service in more detail, such as massage therapy and full-body massage. Your current corporate materials, brochures, and other marketing collateral can be a valuable source of keyword phrases.

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101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF

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