By Cornel Sandvoss
Specialist soccer is likely one of the hottest tv 'genres' all over the world, attracting the aid of thousands of lovers, and the sponsorship of strong businesses. In A online game of 2 Halves, Sandvoss considers football's courting with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities worldwide. He provides the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a chain of case stories, dependent in ethnographic viewers examine, Sandvoss explores the motivations and pleasures of soccer fanatics, the serious bond shaped among supporters and their golf equipment, the consequences of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal function of soccer and tv in a postmodern cultural order.
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Extra resources for A Game of Two Halves: Football Fandom, Television and Globalisation
Peterson and Kern’s study has one signiﬁcant problem in common with Bourdieu’s work. It rests upon a quantitative rather than a qualitative base. Yet the evidence of my research suggests that the connection between class and taste in football fandom is more complex than can be accounted for through quantitative data alone. In contrast to the universal popularity of football among groups with varying economic and educational capital, qualitative data reveals that football is still associated with particular social groups and cultural and social settings.
While their fandom is based upon the reﬂection of themselves, they do not recognize it. The underlying principle of football fandom lies in the fact that in McLuhan’s words (1964: 42) ‘men at 40 Football fandom and consumption once become fascinated by any extension of themselves’. Hence, as fans are not aware that they are attracted by their own reﬂection, the interrelation between fan and object is communicated between object and subject rather than the latter merely being informed by the former: [T]he youth Narcissus mistook his own reﬂection in the water for another person.
Dan, Chelsea fan) 34 Football fandom and consumption As random a category as the club’s colours is often quoted as initial motivation to follow a particular team among such fans. In the following account the editor of a Chelsea fanzine conﬁrms this observation: What made me a fan of Chelsea? I guess it was just the colours they play. I liked their strip, so I picked Chelsea at the beginning of the game. ’. And a lot of people have written in, ‘because they played in blue’. And a lot of others use idiosyncratic reasons, and fewer people than expected have been ticking because my mum and dad did.
A Game of Two Halves: Football Fandom, Television and Globalisation by Cornel Sandvoss