Adland: A Global History of Advertising (2nd Edition) - download pdf or read online

By Mark Tungate

ISBN-10: 0749464321

ISBN-13: 9780749464325

Adland is a ground-breaking exam of contemporary ads, from its early origins, to the evolution of the present advertisements panorama. Bestselling writer and journalist Mark Tungate examines key advancements in ads, from reproduction ads, radio and tv, to the possibilities afforded via the explosion of electronic media. Adland makes a speciality of key gamers within the and lines particular interviews with prime names in ads this day, together with Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, in addition to luminaries from the 20 th Century similar to Phil Dusenberry and George Lois. Exploring the roots of the ads in long island and London, and occurring to hide the rising markets of jap Europe, Asia and Latin the USA, Adland deals a accomplished exam of an international and indicates ways that it's more likely to strengthen sooner or later.

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Additional info for Adland: A Global History of Advertising (2nd Edition)

Example text

Remember, you project an image to your customers, whether you intend to or not. Better to project a good image than a potentially negative one. So, the bottom line is, if you have a good quality photo that at least looks professionally done, go ahead and add it to your bio. The upper left-hand corner of the page is a good place to put it, and a wallet-size photo works just fine. But if the photo is of a poor quality, or if it looks unprofessional, then skip it. The photo is truly optional. You will get more mileage out of your words than you will from your image anyway.

It acts like a miniadvertisement for your business. It’s your one chance to shine— in twelve words or less. As you work through this book to create the different tools in your marketing toolkit, such as your brochure, your logo, and your business card, remember to add your tag line wherever your logo and business name appear. In fact, you can even incorporate it directly into your logo design, if you wish. That way, you can be sure that your tag line will appear in as many places as possible. temperature and quality of freezer storage at food warehouses and also repaired refrigerated trucking equipment.

By not including your address, you raise a shadow of doubt in the mind of the buyer. And the last thing you want to do is scare people away from buying from you before they’ve even had a chance to look at your products or hear about your services. Web sites that do not reveal the main location of the business have a similar problem. It looks weird, and it raises doubt in the mind of the buyer. The bottom line is this: even if you are a home-based business, or working out of a barn, an apartment, or a junky warehouse that you hope none of your customers will ever see, you still need to include a physical address on your business card.

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Adland: A Global History of Advertising (2nd Edition) by Mark Tungate

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