By Enrique Bigné, Inés Küster, Asunción Hernández, Torpong Suemanotham, Natalia Vila (auth.), Shintaro Okazaki (eds.)
Advances in ads learn sequence are released every year by means of the ecu advertisements Academy (EAA). This quantity grew out of study papers provided on the ninth ICORIA (International convention on study in advertisements) which used to be held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The convention concerned advertisements, communique, and advertising students positioned around the world, thereby environment an instance of range and plurality in our ICORIA neighborhood. The target of this ebook is breaking new flooring in either idea and perform. every one bankruptcy attempts to make clear difficult subject matters and supply insights which are of considerable
worth for advancing our knowledge.
Read Online or Download Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice PDF
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Additional resources for Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
Janiszewski, C. (2010), “Evaluative conditioning procedures and the resilience of conditioned brand attitudes”, in: Journal of Consumer Research, 37, 473489. D. & Shimp, T. (1998) “Endorsers in advertising: The case of negative celebrity information”, in: Journal of Advertising, 27(1), 67-74. M. & Priluck, R. (2008), “Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction”, in: Psychology & Marketing, 25(2), 179-196. C. G. (2007) “Effects of television brand placement on brand image”, in: Psychology & Marketing, 24(5), 403-420.
36, No. 4, 75-90. Lenderman, M. (2006). Experience the message. New York: Carroll & Graf. , & Bressoud, E. (2007). Viewers and brand placement in movies. La Londe Seminar in Marketing Communications and Consumer Behaviour, La Londe, 5-8 June. pdf. [Accessed 14 July 2009]. MacDonald, E. & Sharp, E. (2003). Management perceptions of the importance of brand awareness as an indicator of advertising effectiveness. Marketing Bulletin, Vol. 14, 1-11. Mathieson, R. (2005). Branding unbound. New York: Amacom.
2004). Product placement of medical products. Journal of Promotional Management, Vol. 10, No. 1, 159-170. Vorhaus, M. (2009). Ad presence in console games has little effect on purchase. Advertising Age, Vol. 80, No. 5. , Kim, Y. & Ross, S. (2008). Brand recall and recognition: A comparison of television and sport video games as presentation modes. Sport Marketing Quarterly, Vol. 17, 201-208. Product Placement in Video Games as a Marketing Strategy 19 Walt Disney Company. (2009). Annual report 2008.
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Enrique Bigné, Inés Küster, Asunción Hernández, Torpong Suemanotham, Natalia Vila (auth.), Shintaro Okazaki (eds.)