Let’s talk about why you don’t need every customer.
You just need the right ones.
One of the great things about being a B2B company is I’ve had the honor of working with thousands of business owners. You get to talk to them and develop deep relationships.
With all these interactions, you learn how to work together and grow your mutual businesses. And it’s in this part of the relationship that I see one of the biggest business mistakes, that’s made time and time again.
That mistake is taking every customer.
In conversations, I learn about colleagues and business owners that are desperate for sales and revenue and will agree to work with anyone.
They’ll agree to do things outside their expertise, just to land a deal. They’re fearful of losing customers and would rather struggle through trying to perform a task outside their core competency, rather than be honest with themselves by admitting they’re not a good fit to work ddwklaw.com lawyers.
Because you’re desperate to make money and grow, you say ‘yes’ to projects you can’t deliver on.
I’ve been there. I understand what you’re going through. I empathize with you.